Jumat, 27 Maret 2015

[M989.Ebook] Ebook Download Chernobyl: The Forbidden Truth, by Alla Yaroshinskaya

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Chernobyl: The Forbidden Truth, by Alla Yaroshinskaya

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Chernobyl: The Forbidden Truth, by Alla Yaroshinskaya

In this impassioned, shocking, and deeply personal story, Alla Yaroshinskaya, then a journalist from Zhitomir, Ukraine, near the Chernobyl power station, describes the 1986 Chernobyl disaster and the bureaucratic and scientific corruption surrounding it. Despite the government’s official silence, news and panic spread throughout the USSR and Europe after the horrific accident. Like others, Yaroshinskaya initially fled with her family in hopes of escaping the danger from radioactive fallout that exceeded that of Hiroshima by three hundred times. When she returned home, she discovered that people in highly contaminated areas were being resettled in ones barely less contaminated, that their serious health problems were officially denied, and that people had to eat locally grown contaminated food. Her newspaper refused to publish her stories and instead commissioned another journalist to write more reassuring accounts. Finally, Isvestia published her articles. Despite official pressure, Yaroshinskaya was nominated overwhelmingly to the new parliament in 1989. This position gained her access to classified documents know as the Kremlin’s "Forty Secret Protocols." Undaunted by threats, she revealed an official cover-up, including lies about "permissible" higher radioactive levels. Her courageous campaign won her the Right Livelihood Award in 1992.

  • Sales Rank: #1944019 in Books
  • Brand: Brand: Bison Books
  • Published on: 1995-08-01
  • Ingredients: Example Ingredients
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.00" h x 6.00" w x .50" l,
  • Binding: Paperback
  • 136 pages
Features
  • Used Book in Good Condition

From Library Journal
This is a shocking yet fascinating personal account of the events surrounding the Chernobyl nuclear disaster in the Ukraine. Investigating the incident while working as a journalist, Yaroshinskaya struggled to publish her findings, which exposed the Soviet government's lack of action in relocating citizens to uncontaminated areas or providing "clean" food and milk. After her election to the new parliament in 1989, she was able to access and publish previously classified information regarding the government's early knowledge of the damaging health effects of the accident and prior warnings about the safety of the Chernobyl-type graphite-moderated reactor. Her revelation that the Soviets had deliberately withheld such critical scientific and health information not only from those affected but from the rest of the world as well is horrifying. Yaroshinskaya includes revealing quotes from former Soviet officials and portions of compelling interviews from people who remained or still remain in contaminated areas years after the incident. This work is filled with Russian place and personal names that may be unfamiliar to casual readers. For academic libraries.?Judith L. Lesso, Health Sciences Lib, West Virgina, Univ., Morgantown
Copyright 1995 Reed Business Information, Inc.

Review
"Chernobyl stands out among the books I have consulted on the Chernobyl disaster. . . . It is a vivid, first-hand account of the author’s long but ultimately victorious struggle against Soviet officialdom, which sought to suppress bad news, to blame the accident on low-level operators rather than policy-makers, and to ascribe widespread panic too sinister foreign influences."—David MacRae, cotranslator of The Truth about Chernobyl and No Breathing Room: The Aftermath of Chernobyl by Grigory Medvedev (David MacRae )

"The author is a politician and activist . . . an ‘insider’ [who] directed a parliamentary investigation. . . . But she is more than a mere investigative journalist in that her family and roots lie in the area affected by the Chernobyl disaster."—David R. Marples, author of The Social Impact of the Chernobyl Disaster and Chernobyl and Nuclear Power in the USSR (David R. Marples )

Language Notes
Text: English (translation)
Original Language: French, Russian

Most helpful customer reviews

2 of 2 people found the following review helpful.
Pro nuclear please read this book!
By ET
Dear Friends,

This book should be read by all those folks who wish to dismiss those affected by nuclear accidents. This book gives a written visual of the precious Ukrainian people who died, were injured and those still living who we should never forget.

God bless the Ukrainian country and all her people. Here is to wishing we can never again have any more nuclear accidents anywhere in our fragile world.

E.T.
Livermore, CA

1 of 1 people found the following review helpful.
wonderful book! :D
By gianni_mto
wonderful book! :D I suggest it to be bought! it's a fundamental book t have at home! ann enthusiast seeing on the world!

8 of 8 people found the following review helpful.
Response to another reviewer's comments about the foreward
By A Customer
Chernobyl: The Forbidden Truth is about the inadequate care of the victims of Chernobyl, the inadequate immediate response to the accident, the inadequate records-keeping of the investigaters, and the continuing cost in human and animal suffering caused by this tragedy. Dr. Gofman's foreward is an important addition that ties the book's litany of problems together with a description of what should be done instead regarding investigating the exact size of the calamity. Millions of Curies of various radioactive substances were released (some long-lived, some not so long-lived), but no one really knows where it all went and who is absorbing a dose right now. This is, however, a chronic problem with nuclear activities around the world, and not limited to Chernobyl.
In particular, Gofman's NINE ESSENTIAL RULES OF INQUIRY should be required reading for everyone involved in such research. It outlines important requirements for all such testing. Gofman is a Professor Eme! ritus of Medical Physics at the University of California at Berkeley. He is a co-discoverer of Uranium-233 and isolated the world's first "working quantities" of plutonium at Robert Oppenhiemer's personal request for the Manhattan Project during WWII. Since that service to America he has continued to research radiation and its effect on human health and is referred to as "brilliant" by even his adversaries.
His comments belong not only in the foreward of this important book, but they also belong pasted to the desks of every nuclear scientist who ever tried to answer the question of just how low a level of radiation is actually "safe".
Perhaps if/when they find an answer to that question Gofman's comments will no longer apply, but that day appears to be far off, when our best "research event" ever in the field of human radiation experiments (at least, the best "research event" since Hiroshima and Nagasaki) is as poorly han! dled as it was -- and is -- being handled, as is made clear! in Alla Yaroshinskaya's monumental book.

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Kamis, 26 Maret 2015

[H290.Ebook] Download Ebook Inspector Danger's Crime Quiz, by Werner Wejp-Olsen

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Do you love whodunit-mysteries? Are you a Columbo-fan? Would you like to be a detective too? Here’s your chance. The comic strip “Inspector Danger’s Crime-Quiz” by Werner Wejp-Olsen, world-renowned cartoonist, is a crime-puzzle challenging armchair sleuths of both genders and all ages to activate their Sherlock Holmes-gene to figure out the right solution and solve the case. The main characters are the tough and rough Inspector Danger, all criminals’ worst nightmare, and Alfie, his dim-witted assistant and still a rookie after seven years on the force. In just a few panels, a whole mystery plot is being presented with a number of suspects and clues for the reader to check out and by deduction come up with the right solution to the crime. These mysteries span from cold-blooded murders, safe-cracking and bank robbery to art thefts, kidnapping and every now and then even a Peeping Tom – all presented with a humorous twist. But in each strip – in each case, the reader has all the suspects and clues needed to come up with the right answer – and as a safety devise – a printed solution.

  • Sales Rank: #2094544 in eBooks
  • Published on: 2012-04-26
  • Released on: 2012-04-26
  • Format: Kindle eBook

Most helpful customer reviews

0 of 0 people found the following review helpful.
Challenge your detective skills.
By Richard E.
I have been reading this comic strip for sometime, but it only appears as a weekly. I greatly enjoyed having this to read several at one time. They will challenge your detective skills. A must for young readers.

0 of 0 people found the following review helpful.
inspector dangers crime-quiz
By Skywalker57
Great to get the chance to play Sherlock Holmes. I'd recommend this e-book to anyone who loves to solve puzzles. Finally a book that actually activates the reader.

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Five Stars
By Nicoara Talpes
I read this in my childhood and now that I found it again I am addicted !

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[E840.Ebook] Free PDF FTCE Middle Grades Math 5-9 Study Guide: Test Prep and Practice Questions, by Trivium Test Prep

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  • Sales Rank: #2350729 in Books
  • Published on: 2013-09-27
  • Original language: English
  • Dimensions: 11.00" h x .20" w x 8.50" l,
  • Binding: Paperback
  • 86 pages

Most helpful customer reviews

3 of 3 people found the following review helpful.
This is not the study guide for the middle grades math test
By Amazon Customer
I purchased this book to help me study for my middle grades math test. I worked my butt of studying Algebra 2, trig, advanced stats and calculus. NONE of this crap was on the test! I studied for three weeks non stop only to walk into the test to find more what you would think to find on a middle grades math test. I studied the wrong thing and my score showed it, NO PASS! $200 down the drain because I didn't review anything that was on the test. This would be a great refresher for the 6-12 grade test, NOT middle grades.

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Returned It! Insufficient and Incorrect
By Shelby Scraper
Not only does this book have multiple typos, it also gives the wrong answers to practice questions leaving struggling for no reason. I thought I had suddenly forgotten how to multiply simple equations but I had my engineer husband complete the practice question and our answers matched; the answer key was incorrect. I could have spent that time reviewing a different concept. This book also gives practice questions for concepts it did not review in previous pages. I had to Google the concept instead to review it. This study guide only has a handful of practice test questions which is not adequate for a $200 certification test. I have returned this book because I do not trust it to prepare any student for a state teaching test.

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Minggu, 22 Maret 2015

[F708.Ebook] Ebook Information Management: Setting the Scene, Volume 1 (Perspectives on Information Management)From Emerald Group Publishing Limited

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This volume presents an integrative framework for information management & puts information management in an historical context. It also examines the assumptions underlying information management, & delves into four current & core issues in the field: ICT, strategy & identity; ICT (out)sourcing; customer oriented innovation; & designing information & organisations.

  • Sales Rank: #9407823 in Books
  • Published on: 2007-11-21
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.00" h x .88" w x 7.01" l, 1.67 pounds
  • Binding: Hardcover
  • 372 pages

From the Back Cover
This book will be presented at the International Conference on Information Management, November 23, 2007, Amsterdam (see www.icim.nl).

Now that ICT has become ubiquitous and many technology related activities are sourced from outside companies, information management's identity has become the subject of much debate. Moreover, the interrelatedness of business, society and ICT adds to the management of information systems the need to understand what the true value of information is for managers, politicians, employees, customers, business partners and society at large. Hence, the focus of information management is shifting away from the management of ICT and sophisticated data production to superior information use. Setting the scene for tomorrow, this first volume in the new book series Perspectives on Information Management provides a highly needed vocabulary to discuss information management's present state and the need to develop a new identity that better fits current times. It presents an integrative framework for information management, it puts information management in an historical context, it critically examines the assumptions underlying information management, and delves deeply into four current and core issues in the field: ICT, strategy and identity; ICT (out)sourcing; customer oriented innovation; and designing information and organizations. Featuring seminal contributions to these topics from leading authorities in the field, this volume is targeted at information practitioners, academic researchers and higher education teachers.

About the Author
Edited by Ard Huizing; and Erik de Vries

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0 of 0 people found the following review helpful.
Information management's vital role in the business organization
By Pieter Wisse
It's such a familiar term, information management. Are we still making the concept productive? Do we gain new benefits, and so on? It turns out that nowadays IM is too little of an information and too much of a management discipline. Does the book edited by Huizing and De Vries succeed in (re)setting the scene?
It certainly does a good job avoiding the technology bias. That is important for regaining balance. I'm less convinced, though, about the scene being widened beyond strictly business. Sure enough, most authors of the collected papers demonstrate an awareness of organizations operating in, and partly constituting, the information society. A business bias, however, remains dominant throughout the book. Therefore I find that Information Management, rather than Setting the Scene, is primarily directed at rewriting the particular role for IM within the business organization. There's nothing wrong with that, on the contrary, but when managing expectations it better be clear. Seen from this somewhat more limited business perspective, all twenty four chapters written mainly by academics make perfect sense. For example, it accounts for calling Maes' framework from his introductory chapter an "integrative perspective." It integrates, so the speak, a single organization's informational aspects from strategy to operations, from business processes to information technology. And, which is the subject of part V with four chapters, what purpose does IM serve if not supporting customer focus? But then, as part II with three chapters suggests, IM needs to reorient itself at their subjective meanings including variety, too.
The chapters are varied, covering what nevertheless remains a lot of ground. You should read, even study, this book when your outlook is indeed firmly grounded in business (and not expecting to change that perspective soon). Even when I personally am not all that happy about it, the majority of the target audience of "information practitioners, academic researchers and higher education teachers" should qualify. Be prepared there'll be much in the book that you may at first sight be unfamiliar with, that you won't agree with, etcetera. Please feel inspired, give it your own shot at design ideas, for that is the whole point of the exercise. Why bother with innovation when you're happy with how your information management, whatever you take it to be, is going? To benefit, you need to be sufficiently worried to appreciate a sketch for a changed role. How does business information management perform on the wider scene of the information society? Meanwhile, society's scope of information management needs also being addressed. There's hope for the book I've reviewed here is just volume 1 of a projected series on "perspectives on information management."

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
good conditions!

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Sabtu, 14 Maret 2015

[J159.Ebook] Download Ebook Helichrysum Essential Oil, by Marian Kim

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Helichrysum Essential Oil, by Marian Kim

Helichrysum Essential Oil teaches you the properties, safety precautions and uses of this aromatherapy oil. This aromatherapy ebook is also filled with helichrysum recipes which show you how you can use this natural plant extract to treat conditions like sunburn, stretch marks, scars, acne, eczema, mature skin, prematurely aging skin, dark under eye circles, damaged hair, allergies, high blood pressure, arthritis, muscle aches, fevers, anxiety, nicotine addiction, coughs and colds, cuts and wounds.

  • Sales Rank: #1506035 in eBooks
  • Published on: 2015-04-25
  • Released on: 2015-04-25
  • Format: Kindle eBook

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0 of 0 people found the following review helpful.
Good ref book
By Bev Noble
Book was good- bought as a reference book for a research paper. Recipes look promising.

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Selasa, 10 Maret 2015

[J917.Ebook] Free PDF Shadowed , by Wings: Book Two of The Dragon Temple Saga, by Janine Cross

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Shadowed , by Wings: Book Two of The Dragon Temple Saga, by Janine Cross

More information to be announced soon on this forthcoming title from Penguin USA.

  • Sales Rank: #747695 in eBooks
  • Published on: 2007-04-03
  • Released on: 2007-04-03
  • Format: Kindle eBook

From Publishers Weekly
In unflinching detail, the horrific second installment in Cross's controversial Dragon Temple trilogy (after Touched by Venom) chronicles 17-year-old Zarq's struggles to attain her destiny as the Skykeeper's Daughter. Zarq faces the oppression of a brutal Taliban-like theocratic dictatorship and her own addiction to dragon venom as she undergoes a brutal apprenticeship to the Dragonmaster of Clutch Re. Zarq hopes to change her oppressive patriarchal society by becoming a dragonmaster herself, despite the violent opposition she faces—and the demands of her dead mother's dragon "haunt" to search for her long-lost sister, Waivia, instead of completing the apprenticeship. Cross's anguished protagonist faces grim issues that might make some fantasy enthusiasts uncomfortable—addiction, genital mutilation, rape, slavery, racism, bestiality and prostitution, to name a few. Warning: these are not McCaffrey dragons. Think X-rated Tolkien set in the Middle East. (Aug.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

About the Author
Janine Cross has published short fiction in various Canadian magazines and was nominated for an Aurora Award in 2002. Her non-speculative fiction has appeared in newspapers and a local anthology Shorelines. She has also published a literary novel.

Most helpful customer reviews

10 of 12 people found the following review helpful.
The saga continues
By rainsong
Whatever flaws TBV had, are not found in Shadowed by Wings, its much more polished, much less graphic in its portrayal of violence (so if thats what you're looking for, you will be disappointed!!), the flow of the action/adventure more well-paced, and the story unfolds with some answers, particularly concerning the politics of Malacar. From SFRevu, Review of 'Touched by Venom' by Gayle Surrette:"Zarq .. doesn't observe or ask questions about what goes on around her. As the clan and her family are torn apart she simply watches with all the innocence of a young child. For most of this book, Zarq steps back from taking responsibility for her own life and lets passion, revenge, and anger rule her choices......I found myself ...to really want to sit Zarq down and let her have it, with her aloofness and stubbornness."

I agree with this portrayal of Zarq the whiny child in TBV - but that child has grown and mostly gone by the end of 'Shadowed by Wings', Zarq at 17/18 is a much wiser, mature young woman, her character far more fully developed than in TBV, as we witness the birth of a political revolutionary leader, where the Personal is indeed the Political. A much more satisfying ending than TBV too.... the final installment can't be published quick enough for me!

4 of 10 people found the following review helpful.
violent XXX fantasy saga
By A Customer
Seventeen years old Zarq believes it is her destiny as the Skykeeper's Daughter to become a dragonmaster. However, the Keepers of the Dragon Temple reject her request; insisting no woman has ever been or shall be a dragonmaster. She is warned to drop her pursuit or face dire consequences though she endures an abusive apprenticeship including rape and mutilation by the Dragonmaster of Clutch Re headed by Overlord Waikar Re Kratt.

While her peers treat her with contempt, Zarq searches for allegedly lost ancient documents that will prove a woman could be a Dragonmaster. If she succeeds in finding the document she would still face certain death of heresy or worse cold turkey withdrawal from dragon venom that's she is addicted to while they lock her away. Adding to her pressure is her late mother's dragon demands she search for her missing sister, Waivia, instead of completing an apprenticeship that will at the end still not achieve her dream of becoming one with the dragons.

This is not for everyone as Janine Cross is vividly descriptive with the trials and tribulations that assault the young heroine as she bucks the enforced order of the Taliban like Dragon Temple. Definitely not for a weak stomach with scenes of rape, genital and other bodily mutilations, and sexual slavery that make Zarq's dragon venom addiction, forced prostitution and even bestiality, seem mild. Well written, SHADOWED FOR WINGS is a violent XXX fantasy saga that provides a radically different look at a dragon based society than the heroic thread eaters of Pern.

1 of 1 people found the following review helpful.
good, but a difficult read
By Sadie Forsythe
I wasn't sure I was going to bother reviewing the second and third book in this series. I just wasn't sure what I'd say. I liked the book? I hated the book? These books left me reeling, cringing, demoralised and strangely vitalised at the same time? How does one express that?

In reading others' reviews, I sense I'm not the only person struggling to find the appropriate balance. I see a lot of middling reviews, indicative of a lot of emotionally confused readers. I can completely relate. That's where this book shoves its reader, right into the middle on 'how should I feel about that?' The problem is that while it's occasionally obvious, a lot of time it isn't. Not because the things that happen aren't horrid and denounce-able in the extreme, but because so many really, really bad things happen that some bad things just don't seem to rise to level of atrocity anymore (even though in isolation that would definitely be). It's rare for a book to transport a reader there.

A major theme of this book (these books) is the abuse of the powerless by the powerful and its amazing ability to remain socially invisible to otherwise good people. As an outsider it's hard to imagine how it's rationalised, but it is...everyday. Here, it's just made a little more obvious. We deal with a strict caste system, a violent patriarchy that allows women NO influence in their own lives, slavery, the marginalization of a native populace by a conquering people and the resulting institutionalised racism, economic entrapment, social stigmatisation, a dangerous and far reaching religious organisation, and a ruling class that can no longer understands their duty, blinded as they are by their perceived superiority. This leaves a lot of powerless people, many powerless on numerous fronts, and a myriad of ways for victims to be victimised...traumatised.

In the middle of all this is Zarq, a young powerless woman who trips along and by dint of simply surviving the MANY horrors of her own life and being the right person in the right place at the right time manages to almost accidentally start a revolution. (Ah, the transformative power of even one person willing to sacrifice their all for the greater good!) And she does survive and witness horrors. Thus, the reader deals with them too. Beyond just the basic hardships of poverty and austerity (she spent 10 years in a remote convent as a child) there's kidnappings, rapes, battles, betrayal, attempted assassinations, loss and pitifully few moments of relief. It's all hard on the readers psyche.

The book also treats sex as amazingly mutable. I actually really liked this about it, but we all know sex can tie people in knots faster that just about anything. We deal with consensual and non-consensual (a lot of the latter, though blessedly vague on details) sex of both the hetero- and homosexual (both M & F) variety (In fact, this is the clearest case of institutionalised rape I've ever seen in a book), incest, pedophilia, and even beastiality (though there's no interspecies penis/vagina contact). I can readily imagine a whole host of readers being put off by any one of those, let alone all of them in one text.

So in the end I'm left wondering what I thought of Shadowed by Wings. I certainly didn't enjoy reading it, but having finished it, I'm really glad to have read it. I recommend others do the same.

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Sabtu, 07 Maret 2015

[U625.Ebook] Ebook Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, by Patrick Renvoise, Christophe Morin

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Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain, by Patrick Renvoise, Christophe Morin

How can the latest brain research help increase your sales?


Because paople are inundated daily by an average of 10,000 sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.


Unveiling the latest brain research and revolutionary  marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers such as:



  • The 6 stimuli that always trigger a response

  • The 4 steps to align content and delivery of your message

  • The 6 message building blocks to address the "old brain"

  • The 7 powerful impact boosters to set your delivery apart from the rest


Once you know how the decision-making part of the brain works, you'll quickly begin to deliver more convincing sales presentations, close more deals, crreate more effective marketing strategies, and radically improve your ability to influence others.

  • Sales Rank: #219887 in eBooks
  • Published on: 2007-09-30
  • Released on: 2007-09-30
  • Format: Kindle eBook

About the Author
Patrick Renvoise grew up in France, where he received a Masters in Computer Science. Focusing his career on sales, he spent several years in global business development, first at Silicon Graphics, where he initiated, closed, and managed multimillion dollar international OEM agreements. He served as Executive Director, Business Development & Strategy at Kleiner Perkins, where he sold supercomputers and software to NASA, Shell, Boeing, BMW, and Canon. Christophe Morin's passion is to help companies clearly identify what motivates and frustrates their prospects so that they can develop sustainable competitive strategies. Morin was CMO for rStar Networks, a company that develops private networks for Fortune 500 companies. Prior to that he was VP of Marketing and Corporate training for Canned Foods, Inc., one of the largest grocery remarketers in the world. He graduated from ESC Nantes with a BA in Marketing and received an MBA from Bowling Green State University.

Most helpful customer reviews

70 of 72 people found the following review helpful.
Average. Has merit, but I expected more
By Loren Woirhaye
If it's news to you to you that "The latest breakthoughs
in brain research suggest that people make EMOTIONAL decisions, which
they later RATIONALIZE" you'll love the lightweight treatment of
the art/science of persuasion put forth in "Neuromarketing".

This book is derivative and lacks a bibliography. It refers to "studies"
with phrases like "a study found" but doesn't tell us when, where,
and who conducted the research and how to find out more about it.

It claims to be based on the latest research yet in refering to source
material mentions such dated sources as Dale Carnegie's book
"How To Win Friends and Influence People," which was published in 1936.

Dale Carnegie is great, but not "the latest breakthroughs in
brain research".

If you're familiar with some of the core literature on persuasion,
marketing, selling, and especially direct-response marketing -
ie: Cialdini, Hogan, Caples, Ogilvy, and so forth, I don't think
you'll find anything here you're not aware of as relevant factors
in successful marketing. You may, as I did, experience some "duh"
moments.

If you're unfamiliar with sales, nlp concepts, and persuasion
you may enjoy this book and have some revelations.

Mostly the authors reframe established stuff in terms of appealing
to "the old brain". Since they offer no specific citations in the
current editions, just a reading list at the end, the notion that
this is somehow a scientific work is dubious. In science writing,
sources are generally cited. Here we get a reading list at the
back. No index. No bibliography.

I don't feel this book lives up to it's book jacket promise:
"Neuromarketing is the only book to combine the latest brain research
with cutting-edge sales, marketing and communication techniques"

If it's so up on the latest brain research, where are the citations?

That said, it's not a lame book. It has some good information in
it, but little in the way of new ideas. Not a waste of time
but not something I'll likely read again.

0 of 0 people found the following review helpful.
Five Stars
By Mariano Pando
Excellent book!

3 of 4 people found the following review helpful.
Effective tips
By Michael P. Maslanka
In keeping with what they counsel, the authors make a stark statment: this is the only book that marries the latest in cognitive research with sales techniques. Now that's an effective approach. Why? Because our brains were wired 10,000 years ago to survive by seeking out the simple and direct and it still does. So, use the power of contrast; have a powerful start and a powerful close(the "old brain" as they call it nods off in the middle); focus not on white noise that is filler but on what you have that will help the prospect( just used this in responding to an RFP by cutting the clutter of my company's history and bullet pointing the three things we have that will be assets(oh, they say to limit it to three, it is easier for the Old Brain to absorb things in threes). Book is short, with easy to read font and spacing.

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