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“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning. 
 

• Sales Rank: #945887 in Books
• Published on: 2011-09-03
• Format: Abridged
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .70" w x 6.90" l, 1.01 pounds
• Binding: Paperback
• 352 pages

Most helpful customer reviews

2 of 2 people found the following review helpful.
Creative, practical and interesting marketing plan guide
By Mariana Bertuol
It's the book that every marketing student or professional must have!
"Marketing Planning: Where Strategy Meets Action" is a marketing planning guide, but it's not heavy and exhausting as guides or textbooks usually are. Mr. Sorger uses a very practical, interesting and dynamic approach to present valuable information to professionals, with experience or even without any experience, to conduct strategic marketing plans and deliver effective results. The case studies used as examples are really useful to understand each step of the process, bringing the methods and concepts to the real business world.
Definitely, the book is great! It shows how to create the perfect marketing plan in an easy and exciting way!
I loved it!

0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Explains alot about the marketing process

1 of 1 people found the following review helpful.
Just as described
By LMB
Great book, very useful outline of planning and strategic ideas. It IS a text book, but don't let that deter you. And the book was delivered on time!

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[N642.Ebook] Free Ebook NPH - Normal Pressure Hydrocephalus: Pathophysiology - Diagnosis - Treatment, by Michael J. Fritsch, Ullrich Meier, Uwe Kehler

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"This is an excellent book that can be used as a starting point to gain a basic understanding regarding the assessment and management of the adult iNPH patient and would be recommended reading for anyone with an interest in this important topic." -- Neurosurgery-online.com

Often misunderstood and misdiagnosed, normal pressure hydrocephalus (NPH) is a disease of the elderly that is on the rise as the population ages. Its similarities to Parkinson’s disease, dementia and other chronic neurodegenerative conditions make diagnosis challenging, requiring clinicians to be alert to the signs and symptoms that differentiate it.

Here is the first comprehensive book on the topic, written by experts who have researched and taught courses on NPH for years. From clinical characteristics and pathophysiology to signs and symptoms, radiographic findings, diagnostic tests and state-of-the-art treatment techniques, it covers everything practitioners need to know about this multi-faceted condition.

Special Features:

• Describes the classic symptom triad of gait disturbance, urinary incontinence and dementia
  
• Covers the full sequence of the diagnostic work-up, including imaging studies, non-invasive tests, and invasive procedures such as lumbar infusion and cerebrospinal tap tests
  
• Explains the risks and benefits of surgical implantation of a ventricular-peritoneal (VP) shunt to relieve symptoms and restore function, including key criteria for evaluating “shunt responsiveness”
  
• Provides the first step-by-step account of operative shunt placement by Dr. Michael Fritsch, who has performed the procedure extensively at leading neurosurgical centers throughout the world

Including troubleshooting techniques following shunt surgery, long-term management of patients, prognosis for the condition and future initiatives, this all-inclusive reference makes a major contribution to the field. It is essential for neurosurgeons, neurologists, internists, residents, and other physicians who treat diseases of the elderly in everyday practice.

• Sales Rank: #2591252 in Books
• Published on: 2014-05-14
• Original language: English
• Number of items: 1
• Dimensions: 10.90" h x .60" w x 7.80" l, 1.47 pounds
• Binding: Hardcover
• 204 pages

From the Back Cover

Often misunderstood and misdiagnosed, normal pressure hydrocephalus (NPH) is a disease of the elderly that is on the rise as the population ages. Its similarities to Parkinsons disease, dementia and other chronic neurodegenerative conditions make diagnosis challenging, requiring clinicians to be alert to the signs and symptoms that differentiate it.

Here is the first comprehensive book on the topic, written by experts who have researched and taught courses on NPH for years. From clinical characteristics and pathophysiology to signs and symptoms, radiographic findings, diagnostic tests and state-of-the-art treatment techniques, it covers everything practitioners need to know about this multi-faceted condition.

Special Features: Describes the classic symptom triad of gait disturbance, urinary incontinence and dementia Covers the full sequence of the diagnostic work-up, including imaging studies, non-invasive tests, and invasive procedures such as lumbar infusion and cerebrospinal tap tests Explains the risks and benefits of surgical implantation of a ventricular-peritoneal (VP) shunt to relieve symptoms and restore function, including key criteria for evaluating shunt responsiveness Provides the first step-by-step account of operative shunt placement by Dr. Michael Fritsch, who has performed the procedure extensively at leading neurosurgical centers throughout the world

Including troubleshooting techniques following shunt surgery, long-term management of patients, prognosis for the condition and future initiatives, this all-inclusive reference makes a major contribution to the field. It is essential for neurosurgeons, neurologists, internists, residents, and other physicians who treat diseases of the elderly in everyday practice.

About the Author
Professor and Director, Department of Neurosurgery, Trauma Clinic Berlin-Marzahn

Most helpful customer reviews

1 of 2 people found the following review helpful.
Not the definitive text on the subject
By MS
This is written by several physicians who are associated with one of the shunt manufacturers. The history chapter and chapter on shunt infections and complications are, in my opinion, useful.

See all 1 customer reviews...

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• Sales Rank: #2533924 in Books
• Published on: 1999
• Binding: Paperback

Most helpful customer reviews

1 of 1 people found the following review helpful.
Keep Looking....
By Michele S
This book is either printed extremely poorly (not on a professional press) or is a copy of a copy. The type in it is blurred and difficult to read. I would not recommend this author's books or purchasing from this vendor. For the price of this book you would expect much better quality.

3 of 4 people found the following review helpful.
Breaking The Spell
By Asaru19
Book was as described, great seller. I would recommend. If you have ever read any books from Dr Malachi Z york then you would know that this is a classic

1 of 3 people found the following review helpful.
poor scholarship
By Rathael G. Fambro
this guy is a total farce. he just confuses blacks by taking a little information from everywhere, and claims it's all from him. he thinks he's the only one that's divine. all humans can be divine, they just need to seek that within.

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82 pages!
'Love Can Be Nasty' in Riverdale! Cheryl Blossom is tired of competing with Betty and Veronica for Archie's affections. Likewise, Reggie is tired of competing with Archie for dates with Betty and Veronica. Guess it's time for Reggie and Cheryl to form an alliance to solve this once and for all! But will putting their heads together result in their hearts coming together, too? It's the romantic jigsaw puzzle of the year, as only the matchmakers (and breakers) at Archie Comics could conceive it!"

• Sales Rank: #228774 in eBooks
• Published on: 2007-12-12
• Released on: 2012-11-14
• Format: Kindle eBook

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0 of 0 people found the following review helpful.
Five Stars
By Teuku Amir Syahrani
Funny and lovely

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• Sales Rank: #415768 in Books
• Brand: Unknown
• Published on: 2012-09-15
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x 1.00" w x 6.00" l, .95 pounds
• Binding: Paperback
• 256 pages

Features

• Ancient Aliens on the Moon

About the Author
Mike Bara is the co-author of the New York Times Bestselling "Dark Mission - The Secret History of NASA” which has sold over 50,000 copies to date, and is the sole author of "The Choice” from New Page Books which has sold 10,000 copies (est.) since October of 2010.

Most helpful customer reviews

16 of 18 people found the following review helpful.
ITS AN INTERESTING CONCEPT, BUT...
By michael
the book is well written, and the concept is an interesting one, but to tell you the truth i stared at all the pictures in the book trying to see what the author was seeing and i just wasnt seeing it. (and i have a good imagination)

22 of 26 people found the following review helpful.
Wish we could make out the pictures
By Michael G. Simonetto
Lots of information here, but almost none of the pictures are clear enough to see what he claims to see. Hoagland and Bara present more convincing arguments in other books. This one also seems to be a reply/self-justification/attack in response to some of Bara's more active critics. Again, if they had spent the money to make the pictures clear, this would be a much better read. As it is, I have a hard time justifying the expense of buying the book.

9 of 10 people found the following review helpful.
An interesting read that continues the Moon Conspiracy.
By C.Miller
Much repetition and overlap with his first book -- Dark Mission. Again the photos leave too much to a potentially over active imagination. Again I found myself reading his descriptions, then looking at the photo(s) that were out of focus or super enlarge, and wondering what was he possibly looking at? Best I could assume was that he must be looking at a much higher quality photo than was captured in the graphics of this Kindle format book!
The tale told was very convincing, but the photo evidence, in 90 percent of the cases was inadequate to provide the required visual proof. Being a professional 7000 hour logged military pilot, I have seen a lot of terrestrial artifacts from altitudes of up to 40,000 feet. I found way too much of the lunar surface evidence to resemble not much more than seen from flying over uninhibited portions of planet earth, except for the extensive craters not seen on this planet.
I marvel with today's technology that can take satellite images from miles overhead of a throng of several thousand people and then digitally zoom in to the point of being able to discern and identify individual faces in sharp clear focus, yet we can't zoom in and sharply clearly identify a structure the size of the Taj Mahal or a zigarhutt/pyramid, over some irregular rock formations.

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