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Marketing Planning, by Stephan Sorger
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“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for developing effective marketing plans. The approach uses numerous figures, checklists, and decision charts to leverage proven marketing techniques and market data for high quality marketing plans. The book is packed with current examples, culminating in a complete sample marketing plan that demonstrates the book’s unique approach. The book is ideal for planning-related courses in upper-level undergraduate and lower-level graduate school programs, as well as for business executives seeking a competitive edge in the speed and quality of their marketing planning.
- Sales Rank: #945887 in Books
- Published on: 2011-09-03
- Format: Abridged
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .70" w x 6.90" l, 1.01 pounds
- Binding: Paperback
- 352 pages
Most helpful customer reviews
2 of 2 people found the following review helpful.
Creative, practical and interesting marketing plan guide
By Mariana Bertuol
It's the book that every marketing student or professional must have!
"Marketing Planning: Where Strategy Meets Action" is a marketing planning guide, but it's not heavy and exhausting as guides or textbooks usually are. Mr. Sorger uses a very practical, interesting and dynamic approach to present valuable information to professionals, with experience or even without any experience, to conduct strategic marketing plans and deliver effective results. The case studies used as examples are really useful to understand each step of the process, bringing the methods and concepts to the real business world.
Definitely, the book is great! It shows how to create the perfect marketing plan in an easy and exciting way!
I loved it!
0 of 0 people found the following review helpful.
Four Stars
By Amazon Customer
Explains alot about the marketing process
1 of 1 people found the following review helpful.
Just as described
By LMB
Great book, very useful outline of planning and strategic ideas. It IS a text book, but don't let that deter you. And the book was delivered on time!
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